LEGO X RENFE

— Project: Collaboration with RENFE, leader in passenger and freight rail transport and a benchmark in the mobility sector in Spain.— Execution: The collaboration was made for the summer of 2021 to promote family and children's trips. Polybags were given to each child on the train and the collaboration included personalized vinyl for the train, promotional posters and videos, personalized headboards, decoration of the stations with giant Lego models, press and influencer trips.— Role in the project: one of the two people in charge of the complete management. Logistics, creative ideas (such as the final design of the vinyl), communication with agencies and RENFE, design of the landing, organization and reporting of results.

VIDIYO LAUNCH

— Launch of a new range of products: VIDIYO— Project: Launch of the VIDIYO line in Spain, following international guidelines and carrying out local actions to encourage purchases on the day of the launch. Live launch with Morat, one of the biggest bands of the moment and with whom we also had several promotional actions, and the powerful influencer Andrea Compton (689K followers and top profile); in addition to influencers invited as guests.Throughout the year, other actions were also carried out with influencers to continue maintaining the hype for the product.— Role in the project: one of the 5 people in charge of the complete management. Logistics, creative ideas, communication with agencies and influencers, organization and reporting of results.

LEGO SUPER MARIO: LUIGI

— Project: Launch of new products involving LEGO Super Mario. Special ocasion: new character - Luigi— Execution: Launch of the products with youtuber and gamer Ray Bacon (1,91M followers YT) in a LIVESTREAM. Followed with eco in media (press) and other seedings and actions with other influencers.— Role in the project: one of the two people in charge of the complete management, including communication with agencies.

FLAGSHIP OPENING

— Project: The opening of the LEGO's Flagship in Barcelona— Execution: This shop was the third in the world and the first in Europe to have the “retailtainment” format. This concept, that was only available in New York and China, offers the consumer "immersive physical and digital dynamics".— Role in the project: In collaboration with two agencies (one spanish, other from NY) and a team composed of the PR team (2 people) and Marketing team (3 people) we managed the project.> more information about the flaghship